September
1
Have you ever paid for a banner on a website or blog? Have you ever paid for a blog post review? Did you notice the difference?
Well those who haven’t paid for any of these advertising methods should stick around to learn something new. I’m going to describe each advertising method with their pros and cons.
Banners on Blogs and Websites
You can find millions of ad spots all over the Internet; from websites to blogs of any niche and topic. You can find ads by time of placement (weeks, months, years), by pay per click, by pay per thousands of impressions, etc.
These banners can have difference sizes: 125 x 125, 728 x 90, 468 x 60, 160 x 600, 234 x 60, 300 x 250, etc. The prize of these ad spots will also depend on the size of your banner.
PROS:
1.- Banners on blogs or websites can be a great advertising tool if you have enough budget to advertise for long periods of time.
2.- Banners can also be great if you want to pay Cost per Click. This type of payment can be an efficient method of advertising only if you’re guaranteed a risk-free-program, and by risk free I mean no click fraud.
3.- Banners work if the blog or website provides content to their readers and users on site. This means that people visit the site everyday to check out new content. You don’t want to advertise on the sidebar of a blog that is only read on a RSS Reader or by an email newsletter.
CONS:
1.- Banners only give you a link for a period of time. When your banner is removed you lose that link.
2.- Banners are usually very expensive.
3.- Your banner is going to probably be with a bunch of other banners, so it’s not going to be easy to get noticed.
4.- A lot of people are usually banner blind so they’ll just omit your ad.
Paid Blog Post Reviews
A lot of bloggers offer written reviews of their blogs. These reviews usually go for more than 200 words and they offer you at least 3 links to website or blog.
Paid Blog Post Reviews are usually very constructive and helpful. If your website or blog is conceived positively by the reviewer, then you’ll receive a nice review by the blogger. If the reviewer finds any flaws or things that he doesn’t like, then you’ll get some great tips on how to improve it. For me it’s a win/win situation.
PROS:
1.- Reviews get you an insightful and constructive overview of your blog or website.
2.- You get links to your blog or website for as long that blog post is published.
3.- If the blog has an RSS Feed or Newsletter, then you’re guaranteed of an almost full audience.
4.- If the blogger is influential enough, then you’re going to get a lot of new readers or users to your blog or website.
5.- The review can appear in Search Engines.
CONS:
1.- If the blogger posts daily your review is going to be on the front page for a short period of time.
2.- Blog reviews can be more expensive than Ad Spots.
If I’m missing some points, please leave a comment below.
Now that you know the difference between advertising with a banner on a blog or website, and a paid blog post review, what do you think? Banners or Paid Blog Post Reviews? Vote on the WOP below.
I know that I prefer to pay for a $500 review by John Chow than a $1.000 banner in Problogger.
If you want a Review on Asswass Not Com, go to PayPerPost and look me up.
If you can’t see this WOP, click here: Banner Ads vs Paid Blog Posts Reviews
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Benjamin Cip (1)
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Ben..I just read the shortest paid review in blogspher at John Chow’s blog. Guess what..they paid him $750 for a review..Can’t believe it..hahaha
Who paid that review Een?
I have another Pro and Con.
Banner – passes no page rank and doesn’t count as a backlink
(perhaps and still up for debate)
Paid Review Passes page rank and will help your SERP in the SE’s
I’m not a fan of paid reviews but I do enjoy the free ones.
Those are good one’s Brian. I guess I forgot to point it out when I wrote about the links :S.
I believe paid posts out weigh banners multiple times. The main advantage with the former is that its not an ad that the user wants to skip its content. If a trusted blogger writes about you means his readers are reading it as a content and trusting you too rather than considering it as an ad and ignoring. All said getting someone write for you even though you pay is a difficult task, isnt it ?
Hi Chanda, thanks for visiting my blog and leaving a comment. The main advantage of a paid review is that you know that someone is going to read it. Some blogs do have a lot of review requests so they analize every website or blog to see which one is more content related to their blog and which will bring them more benefits.
I’m becoming a little worried about paid reviews. Lately, I’ve been hearing more stories about paid reviews affecting your status in Google, more specifically, your page rank.
I really wish that Google would be a little more open with this. They do have it mentioned in their Webmaster guidelines, however, it’s not as informational as I’d like.
Have you heard anything about this Asswass?
I have heard of it also Brad. But this only happens if you regularly write paid reviews. If you ask me, I htink this absoultelly absurd and I don’t understand why they don’t approve Paid Reviews. If someone buys a review on my blog I wouldn’t hesitate to write it. How about you?
Definitely Paid Review get way more of the readers attention than banners ever would. What you wrote as one of your cons is absolutely true… people get banner blindness and most banners go unnoticed to the average visitor. But with a paid review, most people who visit a blog on a regular basis will generally read the post… which gives your business much more exposure.
As far as Paid Reviews and Google… I have always heard Google did not like sites running Paid Reviews, but John Chow still does them… and he and Google are back on good terms.
I totally agree with you Doug, I still don’t understand why Google doesn’t aprove paid reviews. Like I said in the post I rather pay for a great review than a sidebar banner or any type of banner.
Paid reviews can be an excellent thing, however when it comes to paid reviews like on John Chow for $750… Sorry thats a joke.
Not to mention you will never see me purchasing an ad spot on a site that has a times console of any kind, last thing I want showing up is a bunch of annoyed readers.
@John I think it depends of the product you want to sell. I would easily pay $750 for a review of at least 500 words with John Chow, just because he has more than 50.000 readers.
Wow $750 for one paid review? Thats an expensive form of advertisement…but if it can be read by 50k readers then maybe it’s worth every penny of it.
Hey MichaelR, I know that I am willing to pay for $750 to reach more than 50K readers. Problogger charges $2.500 I think.
Paid review is great and effective. But too costly
. Alfredo, so are you working to buy a review from JohnChow?
I do think he has a great audience for Hiburrito, but I still don’t have the money :S.
Work harder, Alfredo.
@Jacob haha I’m working hard Jacob but you know that is a difficult business.
I would prefer paid blog post because it would remain forever on the blog even if there are like 400 posts after that post. You can also build backlink to that page to help your serps.
Hi Dalirin, you’re completely right. That’s why I also prefer paid reviews. Thanks for stopping by.