This is post #11 of a 15 post Case Study of Radical Marketing applied to Web 2.0. These 15 posts will become myradical-marketing-book first ebook that will be available on this blog. Don’t miss any of these posts by subscribing to my RSS Feed.

Can you say that you love and respect your blog’s readers? This is rule #6 of Radical Marketing: “Love and Respect your Clients””

You read in the last post that Radical Marketeers are passionate about what they do and that’s why they only hire employees that can be as passionate as them. But Radical Marketeers are as passionate with their clients (non sexual way) as with their product. This may sound a little weird but who do you think feeds you and your family every day? Yes, your beloved clients.

Many marketeers are shy and they may not want to connect with their clients, but you don’t need to have people skills to be a great marketeer.

Let’s take for example my main business. I own with my father and some friends of his, a pharmaceutical company. We offer pharmaceutical consultations to patients that suffer chronic diseases, we dispense their treatments and we look after them with a special software. Our clients are usually elderly patients who go to our offices once a month to retrieve their treatments. A pharmaceutical consultation takes about 30 minutes so we need to make our patients comfortable or they will get eager and cranky. We offer them candy, coffee or tea and reading material. We are also thinking of buying a flat screen TV for the waiting room. Most of the time we give them gifts with every purchase. We are now working on telephone consultations and delivering the treatments to their home.

As you see with that example, it’s all about the clients. Every patient spends an average of $300, so it’s our job not to lose any patients to keep our business growing. All our patients can chose to go to any drug store in the city but they choose our way of work, our warmth and our attention.

As marketeers we need to understand that we’re also clients. We are clients of supermarkets, cable TV, banks, drug stores, restaurants, etc. As human beings we want to be pampered, that’s how we like to be treated. So as a marketeer is extremely important to treat your clients how you like to be treated as a client. But remember that every human being is unique. Know who your average client is and learn their attributes: gender, age, social status, etc.

So, don’t worry about your people skills. Just understand your clients and you’ll be fine.

As I said from the beginning of this blog, every blogger is a marketeer. Maybe you’re a blogger and you don’t know what a marketeer is, but trust me that you’re one yourself. As bloggers we need to understand that our readers are our clients. If we don’t have readers are blog is just a bunch of words that nobody cares about and never will. So why blog? Are going to be the only reader of your blog? If that’s so why don’t you just have a diary and keep it hidden and locked underneath your bed?

Think about what makes you read a blog. Why do you visit that blog every day? Is it because of the content? Is the blogger a nice person? Do you like the design? What?

After answering to yourself all those questions you’ll be on your way on pleasing your readers. Just remember that they’re your clients and who keep your blog alive. Pampered them, treat them well and give them what they like.

NOTE: If you can’t see the WOP, click here: Are you a Radical Marketeer?.

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